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Challenges

WillPower asked LACED Agency to implement a pre-event campaign to help push brand/product interest, drive attendees, and get people excited about their brand activation event, "Witness the WillPower Jetpack Take Flight!" at the NoCo Hemp Expo. The WillPower website would be the central destination for all marketing efforts on this campaign - a central location where all digital traffic would be generated to capitalize on both data capture and online sales.

Solutions

Digital Marketing:

  • NoCo Hemp Expo Website Tie-In(s)
  • Social Media Marketing
  • Email Marketing
  • Local Influencer Outreach - Announcements & Invites
Event Marketing:
  • Designed/Created Branded WillPower Merchandise
  • Designed/Created Branded WillPower Tent Booth
  • Branded Event Activation Strategy & Coordination
  • Created a leave-behind WillPower ReGenPCR 1-sheet for event
Press Collaboration:
  • Press Release: Event Annoucement

Results

NoCo Hemp Expo: Brand Activation Event

  • "Witness the WillPower Jetpack Take Flight!" successfully opened Expo
  • More than 2000 people attended the event!
  • Sold thousands in WillPower branded merchandise
  • Sampled ReGen(PCR) - Hemp CBD, Whey Protein Powder to hundreds of 21yrs+ attendees & captured their data
  • 1500+ people stayed for the Live Q/A Session after talking about Hemp CBD & WillPower's products
  • Generated hundreds of social media posts online talking about brand activation event & WillPower