Archives: Portfolio

Description.

System Transport Branding

Carrier Brand Building & Social Outreach Client: System Transport Initiative: Content Marketing Campaign – Social Media, Video, & Blogging Having a well-defined brand can help your business become more agile and adaptive in an ever-changing market landscape. System Transport, the Western Region’s #1 Flatbed Carrier, was growing quickly – and with growth, comes challenge. System …

System Transport Branding Read More »

YouTube Advertising

YouTube Video Advertising & Carrier Brand Building Client: System Transport Initiative: YouTube Video Advertising Campaign System Transport was growing, closing new customers, and looking to secure new drivers to service these customers in select terminal locations. They wanted to get their name out to new prospective flatbed drivers quickly within a 2-week period. Branding was …

YouTube Advertising Read More »

DremelDepot DIY

DREMELDEPOT

A Digital Community Built For DIYers Client: Dremel & Home Depot Initiative: Digital Application Build + Video Marketing Dremel wanted to strengthen their longstanding partnership with HomeDepot, while simultaneously adding value to their customers’ day-to-day lives. Creating a digital community where DIYers (Do-It-Yourselfers) and DFMers (Do-It-For-Me-ers) alike, could connect with each other, share, learn, and …

DREMELDEPOT Read More »

NYC Summit Panel

NY Summit

Driving Show Attendance with Video & Social Media Marketing Client: UBM / Informa Markets / NY Summit Initiative: (ongoing) Multi-Year Campaign / Tradeshow Marketing In a multi-year partnership with NY Summit & UBM (and later Informa Markets via acquisition), LACED Agency was engaged to provide agency support to both the sales & marketing teams by …

NY Summit Read More »

Licensing Expo

Licensing Expo

Driving Show Attendance with Video & Social Media Marketing Client: UBM / Informa Markets Initiative: (ongoing) Multi-Year Campaign / Tradeshow Marketing In a multi-year partnership with UBM (and later Informa Markets via acquisition), LACED Agency was engaged to aid both the sales & marketing teams by driving attendance for the annual Licensing Show. LACED Agency …

Licensing Expo Read More »

RexRoth iPad App

Bosch RexRoth

Optimizing Sales Marcom with a Digital Catalog Client: Bosch Rexroth Initiative: Rexroth iPad Digital Catalog Rexroth tasked LACED Agency with creating a digital solution for their Sales Marcom which consisted of 8 different print catalogs full of product offerings. As you can imagine, changes or new product launches were expensive due to the reprint and …

Bosch RexRoth Read More »

Williams furnace welding

Williams

Telling Your Brand Story Visually Client: Williams Comfort Products Initiative: Corporate Video Williams Comfort Products, a nationwide leader in quality heating, ventilation, and air conditioning (HVAC) products for more than 100 years, wanted to tell their corporate story visually. LACED Agency created a digital video that not only showcased Williams products, services, culture, and value–but …

Williams Read More »

Navman Wireless Construction Truck

Navman Wireless

Video Marketing forProduct Launch Client: Navman Wireless Initiative: Product Launch Video Navman Wireless tasked LACED Agency with simplifying their marketing message for a new product launch, the Qtanium 300 – an IP-67 rated, heavy-duty tracking device targeting the construction industry. LACED Agency implemented a video solution that utilized a variety of visual design tactics while …

Navman Wireless Read More »

Victory Athletics Baseball Apparel Brand

Victory Athletics

Re-Launching a Sports Apparel Brand Client: Victory Athletics Initiative: LACED Agency Brand Refresh Kit™ Victory Athletics, an apparel & accessories company for baseball and softball players, was looking for a fresh look for their brand and a new approach to procuring and keeping customers. LACED Agency successfully re-launched Victory Athletics brand & product suite to …

Victory Athletics Read More »

Jamba Juice Strawberries

Jamba Juice

Ad Campaign – Driving Customer Traffic to Retailers Client: Jamba Juice Initiative: B2C Advertising Campaign & Creative Jamba Juice tasked LACED Agency with expanding their core juice business into wraps and more select healthy food choices while also attracting a larger youth market. Additionally, they needed to drive more foot traffic into key performing markets …

Jamba Juice Read More »