Trans-System Appoints LACED Agency as Agency of Record for Driver Recruitment Campaigns

Trans-System has selected LACED Agency as its official Agency of Record (AOR) to lead driver recruitment efforts across its West Coast and Southwest routes. With a national footprint and a growing demand for drivers, Trans-System partnered with LACED to drive meaningful results in lead generation, data capture, and driver acquisition for its various fleets across the country.

LACED was tasked with achieving two primary goals:

1. Generate a consistent volume of qualified leads each month while significantly reducing Cost Per Lead (CPL).
2. Improve lead quality by identifying high-conversion prospects, ultimately lowering Cost Per Hire (CPH) while increasing total hires.

To address these objectives, LACED Agency launched a Lead Optimization Program, designed to identify and target leads with a higher probability of converting into hires. This strategic approach ensured that recruitment dollars were directed toward the most promising candidates, maximizing efficiency and effectiveness.

In parallel, our media team cultivated strong relationships with key media partners—collaborating to solve challenges, unlock value, and secure competitive media packages. These partnerships also allowed for continuous innovation and testing across Trans-System’s campaigns.

The outcome: increased lead volume, improved hire rates, and a reduction in both CPL and CPH. By aligning strategy, creative, and media under one roof, LACED Agency ensured Trans-System’s recruitment budget worked smarter, delivering greater ROI and scalable results.

Campaign Results: 

• Lead Volume:  +43.62% Increase 
• Hires:  +67.39% Increase
• Cost per Hire (CPH):  -12.28% reduction in costs  
• Cost per Lead (CPL):  –14.45% reduction in costs